Please contact me directly to request a sponsorship proposal tailored to show how offshore racing can work for your company.
In less than 50 years solo offshore racing has evolved from adventurers in tiny wooden boats to a Formula One style spectacle of high tech racing machines, driven competitors and spectacular images beamed back to enthusiastic supporters.
The races are objects of myth, following in the wakes of the most legendary racers of our past and the thousands of hardy sailors that have plied the waters for centuries. It is a combination of the passionate adventurer and the deep self belief of the competitor; it is this struggle that makes the race so exciting to follow for those left behind on shore. It will always be one person, one boat, with the ocean for company.
Offshore racing inspires a true emotional connection with those who follow it, a fascination is instantly felt by both sailors and non-sailors alike.
The solo racer must make the best decisions they can with the information at hand, and live with the consequences as the race unfolds. The parallels to the ideals of the business world are clear; the spirit of competition, long lasting endurance and strength.
A powerfully evocative medium for displaying company colours to customers and clients worldwide, sailing sponsorship has consistently been able to outperform traditional forms of advertising. However, the sponsorship platform is so much more than just images and advertising.
Sailing sponsorship is a well established, and widely recognised, effective means of corporate communication. Ranking ahead of sports like tennis and rugby union, sponsors spent over $204 million in 2004 in sailing, according to the World Sponsorship Monitor.
Off shore racing is relevant to all corporate sectors, with clothing brands, insurance groups, construction firms, banks, high technology firms and food groups all making sailing the mainstay of their marketing efforts.
Racing sponsorship offers:
-Broad media coverage with an exciting narrative
-Team building and internal corporate communications
- Interaction with customers and clients directly and through following the race and skippers reports
- Exposure in a diverse group of media outlets
